Social media is everywhere. The number of people on Facebook equals to half of the world’s total population. LinkedIn has become an indispensible tool for people who’re looking for a job or want to network. Teens just can’t seem to stay away from Instagram. For marketers, people on social media are some of the most involved and engaged prospects.
Naturally, you want to maintain your brand presence in front of them even after they’re not on social media. These prospects are most likely to convert so it’s worth the effort to engage audience with this marketing tactic.
What is Social Sharing Retargeting Then?
One of the best and easiest way to engage audience is to share interesting content with them through social media. For example, if you read something on Forbes or Entrepreneur that’s interesting and relevant to your industry, you can share it on your social media pages. This is a great way to interact with your customer base without expending much effort.
But most people don’t realize that you can use these shared links to increase your retargeting pool. For example, when you post a link to an interesting piece of content and someone reads it. Now you can send them ads across their web experience.
This form of retargeting addresses people who are interested in things related to your industry. For example, you share a link on a white paper from your website. Someone clicks your post in the geographic location you are interested in and now they see your ads across the web.
As you can see, social retargeting can be very effective and give you access to a wider pool of audience.
Owned Content. Sharing your own blog posts, social media posts, and curated posts? Easily attach call-to-actions on screen without making changes to the page itself.
Brand the posts you share!
Curated Links. Promoting someone else's content? Get recognized for your referral by including a message for your followers.
What is a Conversion Pixel?
Adfluence TV reporting you'll find the terms Clicks and Conversions.
Clicks are when people click on your link to view the page you shared. Conversions are counted as when they click-through into your call-to-action to reach your destination page.
However, just because someone clicked on your call-to-action to reach your destination page doesn't mean they ended up making a purchase or taking action. To track this, we have Verified Conversions.
Verified Conversions are tracked through a Conversion Pixel. For example, you can add a Conversion Pixel to a post-purchase thank you page which will help you track how many people who clicked on your call-to-action ended up making a purchase.
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