What is Research Retargeting?
Now that you know what traditional retargeting means, what does research retargeting imply? As mentioned above, traditional retargeting targets people who have visited your website. Research retargeting targets people who have searched terms and keywords related to your industry.
For example, if you’re a company that sells "genuine leather products", you can retarget people who have researched that search query and keywords connected to it. This is based on market research rather than visits to your website. It draws new customers to your business instead of just pulling the old customers and prospects back. Needless to say, it’s a form of retargeting that would lead to a lot of conversions.