Look-Alike and Search-Alike Modeling
Yes, It's Your data meets - Big Data.
Adfluence TV Programmatic data platform uses elemental data to profile audiences using advanced signal amplification methods we are able to understand both the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-alike models.
We live in a world where information is king. Big companies like Amazon and Google have enormous amounts of data that allow them to track customer behavior and tendencies to ensure that the right information reaches the right people. It’s on the basis of this information that you can make an informed decision. Data has many applications in marketing. If you have the right information, you can devise a plan to target prospects that are most likely to convert. At Adfluence TV, we do just that.
How does Digital Data Intelligence Work?
The information is out there, you just need figure out how to access and implement it. We want your marketing campaign to be successful. We want our clients to get the highest ROI possible. For this, we rely on data, both internal and external. We study and analyze this data and that helps us get the best results possible. Our team of experts understands just how to utilize the data and turn it into a sound marketing strategy.
We mentioned internal and external data. You might wonder what they are and how they work. The concepts are simple enough to understand. Internal data is data regarding your website, your product, your company, your previous marketing efforts, you target audience, etc. Essentially, we read the performance of your website through special analytics tools. We collect this data and study it carefully. This gives us a base to seek out external data.
When we have internal data, we know what we need to look for. We know what your niche audience is, we understand what your goals are and can plan for avenues of growth.
As we mentioned before, the information is out there, all you need to do is find it. We use your internal data as a base to seek out more information. We look at the latest audience trends, the behavior of your potential customers, the latest developments in the industry, competitor behavior, etc. All of this information, coupled with the information that we already have from your website, gives us a very clear roadmap about how we need to strategize.
Our experts will study all of the information and build a marketing strategy that would be uniquely suited for your company. We will create and market your advertisements to get the best results. Our aim is to always increase your ROI and get you the best possible response from the audience.