So what is programmatic advertising?
It's bidding for your ads to be delivered to the individual instead of the masses. Be it real life location of where people have visited or what they are searching for or physical address. Programmatic Advertising means each screen mobile, tablet, desktop, laptop, or smart TV, a consumer looks will render ads based on that person's interest.
If you and I visit a website the ads we each see will be different based on our own web activity and the places we visit in real life.
TV Channels - Ad Exchanges - and many more.
Your video and display ads will be viewed by consumers on hundreds of different channels and millions of websites.